Disney+ is planning to launch continuous channels streaming its content, according to a report

Disney+ is reportedly planning to introduce channels to its streaming platform.

The Disney+ channels will be in the same vein as television channels on cable, playing different shows and movies at specific times. These channels would likely contain ads that would play during the programming, which has become a growing trend for streaming services as a means to provide a cheaper alternative to consumers, according to the report.

The addition of these always-on channels to Disney+ comes after Tubi, a Fox-owned movie streaming platform, has received more viewers than other streaming platforms, including Peacock, Max, and Paramount+.

In March, Disney’s three streaming platforms, including Disney+, Hulu, and ESPN+, all prevented users from sharing their passwords in an attempt to clamp down on multiple consumers using one account. The Netflix streaming platform has also made similar moves against password sharing in recent years.

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Last year, Disney+ lost approximately 7.7 million subscribers, which occurred ahead of its price hike on Oct. 12. The uptick in its price saw the monthly subscription cost jump 27% at $13.99 a month for its ad-free version.

The Washington Examiner has contacted Disney+ for comment.