Cracker Barrel Doubles Down On Unpopular Rebrand

After facing nearly a week-long backlash to its new soulless rebranding efforts, Cracker Barrel is doubling down on stupid.

On Monday, the once-popular old-timey restaurant chain issued a lengthy statement showcasing it has no intention to adhere to the wishes of its loyal customer base. In its non-apology, the company attempted to spin its PR disaster as nothing more than an episode demonstrating “how deeply people care about Cracker Barrel.”

“We’re truly grateful for your heartfelt voices,” the company wrote in condescending fashion. “You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”

Signaling its intent to stick with the new bland logo and sterile dining room redesign that helped tank its stock, the restaurant chain went on to claim that “the values this company was built on” “will never change.” It further contended, “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”

Cracker Barrel also attempted to defend its removal of Uncle Herschel from its logo. The company claimed the “old timer” would still appear on the restaurant’s menus, “road signs and [remain] featured in our country store.”

[READ: Cracker Barrel Is Dead, And Its Stupid Woke CEO Killed It With Gay Nonsense]

“While our logo and remodels may be making headlines, our bigger focus is still right where it belongs… in the kitchen and on your plate: serving generous portions of the food you crave at fair prices and doing it with the kind of country hospitality that brightens your days and creates lasting memories,” the company wrote. “We also want to be sure Cracker Barrel is here for the next generation of families, just as it has been for yours. That means showing up on new platforms and in new ways, but always with our heritage at the heart. We take that responsibility very seriously.”

Doubling down on its poor decision-making, the restaurant chain concluded its word salad, saying it “won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees.”

“At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel. Uncle Herschel wouldn’t have wanted it any other way,” the company wrote. “Thank you for caring so much and come see for yourself the country hospitality that makes Cracker Barrel feel like home.”

[READ: Cracker Barrel Settles On The Ugliest, Most Soulless Logo You Can Imagine To Destroy Its Brand]

As The Federalist’s Sean Davis noted, Cracker Barrel’s “We’re sorry you’re offended, but not really” message is the latest in a string of poor PR decisions by the flailing southern restaurant chain. After initially touting its rebranding as the greatest thing since sliced bread, Cracker Barrel then dismissed criticisms from its customers as nothing more than a “vocal minority who feel differently.”

We are “very pleased with the trajectory of our remodeled stores,” a Cracker Barrel representative told Fox News last week. “Feedback from both guests and team members has been overwhelmingly positive and enthusiastic about the refreshed dining and shopping experience.”