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China’s consumer sentiment is low, except for condoms.

By Richa Naidu

LONDON (Reuters) – ‌ Consumer companies ⁤and ‍economists⁤ have said⁢ sentiment in‍ China‍ is ⁤slower than ​expected, but that’s not stopping them from ‌buying more condoms, Durex ⁤maker Reckitt said on Wednesday.

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Economic data ‌from China this month showed its post-pandemic surge was quickly fading, raising expectations that the ⁤government needs to bring out more stimulus measures to drive activity and bolster shaky ​consumer confidence.

British consumer goods giant Unilever said ⁣on Tuesday that China’s declining property ⁢market and exports had sent its consumer sentiment to a historic low,⁢ having earlier this year forecast a Chinese ⁢“consumption boom”.

Nonetheless, on Wednesday when Reckitt⁢ reported earnings results, it said like-for-like net⁤ revenue growth in its health​ business was 8.8%. ⁢The ⁤growth⁢ was led ⁣in part by ⁤its “Intimate Wellness” brands, which⁢ include K-Y lubricant, with improving performance in China.

Globally, the​ portfolio grew by high-single digits,‌ and in China Reckitt ⁢saw “the benefit of re-opening post COVID-related lockdowns.”

Despite a “little slower” ​recovery in China overall, sales of intimate wellness‌ products are ⁢higher.‍ CEO Nicandro Durante said that‍ firstly, Reckitt is launching⁣ innovations such as new materials for condoms, and second, people “are enjoying‌ the nightlife”.

Reckitt has a new Taicang, China-based production facility, according‌ to its ‌website, ​set to “produce our thinnest ‌Durex polyurethane condoms ⁤ever” for that market. ​

“The phase 2 Durex⁤ project construction is ‍about‍ to‌ get underway, with the ⁤facility set‍ to go into​ operation ⁤in January 2026,” ‌Reckitt’s website says. “The site will⁢ produce the thinnest Durex PU condoms ‍in history and will be committed⁣ to the continuous improvement of⁢ new‍ technologies for PU condoms.” ‍

(Reporting by Richa Naidu; editing by David Evans)

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