Bud Light’s parent company to sell 8 beer brands amidst transgender boycott.
Bud Light Parent Company to Sell Craft Beer Brands to Canadian Cannabis Company
Bud Light’s parent company, Anheuser-Busch InBev (AB InBev), has made an exciting announcement. In the midst of the ongoing fallout from Bud Light’s marketing partnership with transgender influencer Dylan Mulvaney, AB InBev has decided to sell eight of its craft beer brands to Tilray Brands, a prominent Canadian cannabis company.
The Deal
The deal, which was announced on August 7th, will involve the transfer of the following beer brands from Anheuser-Busch to Tilray Brands:
- Brand 1
- Brand 2
- Brand 3
- Brand 4
- Brand 5
- Brand 6
- Brand 7
- Brand 8
This strategic move by AB InBev marks an interesting development in the ever-evolving world of craft beer and cannabis. It will be fascinating to see how Tilray Brands utilizes these new additions to their portfolio and what it means for the future of both industries.
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