Breaking: Cracker Barrel Caves to Public Pressure, Reverses Redesign
Cracker Barrel has announced that it is suspending its restaurant redesign plans and will retain its original “Old Timer” logo. This decision comes after negative public feedback regarding both the new logo and the proposed interior changes, which were tested in only a few locations. The company emphasized that beloved features like rocking chairs,warm hearths,and vintage Americana will remain unchanged. The initial rollout of the new logo earlier caused a significant drop in the companyS stock value, prompting a swift reversal. Former President Donald Trump publicly recommended keeping the original logo,calling the situation a “very tricky” but valuable publicity chance. Cracker Barrel stated that it is indeed listening to customer voices and focusing more on food quality rather than design changes.
Cracker Barrel announced on Tuesday that it is suspending its redesign of its restaurant chain, having previously decided to keep its original logo.
“You’ve d your voices in recent weeks not just on our logo, but also on our restaurants,” the company said. “We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be.”
“With our recent announcement that our ‘Old Timer’ logo will remain, along with our bigger focus in the kitchen and on your plate, we hope that today’s step reinforces that we hear you.”
You’ve d your voices in recent weeks not just on our logo, but also on our restaurants. We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be. With our recent announcement that our…
— Cracker Barrel (@CrackerBarrel) September 9, 2025
“We had tested this design in only four out of 660 locations, and we won’t continue with it,” the company said in an announcement on its website.
The rollout of Cracker Barrel’s new logo last month did not go well, with the stock falling from a closing of $58.80 on Aug. 26 to $50.54 the following day, resulting in a $100 million market value loss.
The company went into damage control mode, and the stock rebounded.
Regarding the redesign of the restaurants themselves, the company had said, “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
The interior redesign involved a lighter color scheme and different wall hangings.
The Cracker Barrel rebrand gets even worse than the new logo.
Here’s the new interior.
I don’t care that the floor looks like bricks.
I hate this. https://t.co/4pXCSwe2FB pic.twitter.com/VmYCW3gKzx— Brick Suit (@Brick_Suit) August 20, 2025
Cracker Barrel’s decision to keep its original logo last month came just hours after President Donald Trump recommended that course of action.
Donald Trump Post 10:39 AM EST 08/26/25 pic.twitter.com/iKlVBfAsRY
— Fan Donald J. Trump Posts From (@TrumpDailyPosts) August 26, 2025
“They got a Billion Dollars worth of free publicity if they play their cards right,” he posted on . “Very tricky to do, but a great opportunity.”
Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. Advertise Today.
" Conservative News Daily does not always share or support the views and opinions expressed here; they are just those of the writer."
*As an Amazon Associate I earn from qualifying purchases
