Dylan Mulvaney stars in a Bud Light Super Bowl ad, and the nightmare continues for Anheuser-Busch.
Bud Light’s Nightmare Continues: A Dylan Mulvaney Super Bowl Ad?
Bud Light’s recent advertising blunder seems to have a lasting impact on the brand. Despite the company’s silence on the matter, transgender influencer Dylan Mulvaney sees a future where he will be promoting beer on the biggest stage.
In an interview with The Cut, Mulvaney expressed his desire to star in a beer commercial during the Super Bowl, calling it an “epic” opportunity. This aspiration comes after Bud Light’s ill-fated decision to feature Mulvaney’s face on a beer can, which sparked a swift boycott.
One of the most notable reactions to the controversy came from Kid Rock, who publicly denounced Bud Light and Anheuser-Busch. However, the singer has since been seen drinking Bud Light and continues to sell it at his Nashville bar.
Unfortunately for Anheuser-Busch InBev, the boycott has taken a toll on the company’s market value, resulting in a loss of nearly $37 billion. Bud Light also lost its position as America’s most popular beer to Modelo, another brand owned by AB InBev.
Mulvaney attributes the controversy to “transphobia” and hopes that in the future, people will look back on this time period and question the irrationality of it all. He criticized Anheuser-Busch for not standing by him during the boycott, emphasizing the importance of public support for trans individuals.
While it remains uncertain if Mulvaney will ever star in a Super Bowl beer commercial, the lessons learned from this fiasco will likely have a lasting impact on Anheuser-Busch and its competitors. Bud Light’s latest ad campaign, featuring Americans enjoying the beer while watching NFL football, seems to be an attempt to reconnect with its customer base.
Sundays are getting even easier to enjoy. This season, we’re giving away $1 million in NFL Sunday Ticket packages from YouTube and YouTubeTV. Click the link to enter: https://t.co/ZbNG1d4f51 pic.twitter.com/gXsxpyvPau
– Bud Light (@budlight) August 28, 2023
While anything is possible, it’s safe to say that the Bud Light/Mulvaney controversy will not be easily forgotten. Anheuser-Busch and its competitors have learned a valuable lesson that will likely shape their future decisions.
Source: The Western Journal
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