Sony raising PS5 prices following US reciprocal tariff deal with Japan
The article reports that Sony is increasing the price of its PlayStation 5 consoles in the United States by $50, with the high-end PS5 Pro now priced at $749.99. The price hike, effective Thursday after a Wednesday proclamation, follows a challenging economic environment and comes amid adjustments in the tariff landscape, including a new 15% reciprocal tariff deal between the U.S. and Japan, Sony’s home country. Even though Sony did not explicitly cite these tariffs as the reason, the trade deal and shifting supply chain conditions are influencing costs. Sony is working on diversifying its supply chain and is producing hardware outside China. Additionally, other gaming companies like Microsoft (Xbox) and Nintendo have also raised prices on their consoles recently, with Xbox prices rising to $599 and some Nintendo Switch models seeing increases, though the latest Switch 2 remains at $449.
Sony raising PS5 prices following US reciprocal tariff deal with Japan
PlayStation 5 consoles will receive a price hike on Thursday, making the Sony game system the latest product to become more expensive as the market grapples with a shifting tariff landscape.
Sony, the parent company of PlayStation, announced the price increase on Wednesday, giving consumers a day’s notice before raising the prices by $50. The most expensive and graphically powerful console, the PS5 Pro, will now go for $749.99 in the United States.
The announcement did not mention President Donald Trump’s tariffs, only saying PlayStation is navigating “a challenging economic environment.” Last month, Trump announced a trade deal with Japan, Sony’s home country, which enforces a 15% reciprocal tariff.
The Washington Examiner has contacted PlayStation for comment.
Sony officials said on Aug. 7 that the brand is making progress on “supply chain diversification” and is expecting to complete this halfway through its current fiscal year on Sept. 30. The officials also said the hardware Sony sells in the U.S. is being produced in countries other than China.
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Nintendo and Xbox, the latter of which is owned by Microsoft, also increased the prices of their gaming consoles. An Xbox now costs up to $599, up from $499.
Nintendo announced the price increases of its Switch console, which originally hit the market in March 2017, on Aug. 1. The prices of Nintendo Switch 2 consoles, which went on sale June 5, currently remain at $449.
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