Disney CEO admits it made a mistake with ‘aggressive’ price hikes
Walt Disney Bob Iger, the CEO of the company acknowledged that the company made mistakes with its recent price hike for its theme park parks. He stated that the company was accountable. “too aggressive.”
Iger spoke at the Morgan Stanley Technology, Media and Telecom Conference, on Thursday. There he discussed the negative reactions to the recent decision to increase the prices at Disneyland and Walt Disney World in Florida. According to Los Angeles Times.
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“In our zeal to grow profits, we may have been a little bit too aggressive about some of our pricing,” Iger said. “I think there’s a way to continue to grow that business, but be smarter about how we price so that we maintain that brand value of accessibility.”
Iger, who left the company in 2020 and was then replaced by a chief executive in 2022. Bob Chapek was replaced as then-CEO. Iger made this promise during his Thursday appearance at conference “to continue to listen to consumers,” And that the company is “going to continue to adjust.”
Iger made the following statement in February He would resign as CEO of Disney In two years. And that one of his goals in the next two years is ensure Disney’s board will “succeed at succession.”
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